Harc Lee a designer from New York has designed an Eco friendly coke can, it is 100% recyclable. The convex logo substitutes the colourfully sprayed can. It will help to reduce air and water pollution which occurs in the colouring process, it will also reduce energy and effort which it takes to separate toxic paint from aluminium when recycling.
The one problem with this is that coco cola will lose a major part of their brand image being a red can, or silver with red writing. It is what stands out when the product is on the shelf, if they do not have this then the coke can will just blend in to the background which i believe will reduce sales. Although this can looks very clean it is not the recognised image of coca cola.
The one problem with this is that coco cola will lose a major part of their brand image being a red can, or silver with red writing. It is what stands out when the product is on the shelf, if they do not have this then the coke can will just blend in to the background which i believe will reduce sales. Although this can looks very clean it is not the recognised image of coca cola.
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