People see santa clause as a jolly man with a red suit and a beard, but he hasn't always been that way, the main colour associated with christmas used to be green. Coca cola's advertising started in 1931 and this shaped Santa Clause as we know him now. Through the centuries Santa had been seen in many forms, some of which being a tall gaunt man or an elf. In the 1920'a people thought of coca cola as a refreshing summers drink but the company wanted to change this perception therefore they created Santa Clause as we know him now. They used the slogan "thirst knows no season". People enjoyed Coca cola's interpretation that much that when anything changed from the original, letters of disappointment were sent to the company. Coca Cola have built up a loyal fan base over there 125 years in business, it shows that people love and respect Coke's brand image enough to listen to most things what they say. In my personal opinion when i hear the coca cola christmas advert then it starts to feel like christmas and also when they start to put Mr clause on their cans then you can start to get excited.
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